Client: MorganFranklin Corporation

Project Name:

Smash the Dash Internal Campaign — Corporate Magazine Ad

Description:

MorganFranklin had long used the domain name morgan-franklin.com but after acquiring the non-dash version, morganfranklin.com, domain from a small accounting firm in Kentucky, a campaign was created to inform employees and clients of the change to the website address and to email addresses so they could make the necessary changes.

"Smash the Dash" was the hook line created and in order to create a buzz, create a sense of ownership and have fun with the message a "revolutionary" theme was taken.

People all over the office were using the term "Smash the Dash" to communicate with each other when they found e-mail and web addresses in e-mail signatures, presentations and collateral. Overall the transition went very well.

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Skills & Abilities:

Campaign Concept, Art Direction, Graphic Design

Credits:

Marketing Director: Steven Meyers
Editor/Copywriter: Crystal Keels