Client: MorganFranklin Corporation

Project Name:

The Shield Corporate Newsletter (Magazine)

Description:

These are page excerpts from an internal corporate newsletter. It generally ranged in size from 24 to 36 pages and was printed full color on glossy stock to give it more of a magazine feel. The format was changed because people weren't reading the current newsletter which was only a few pages and very bland. We also wanted to appeal to the employees spouse and family to get them to read the newsletter and take interest in what the company was up to. After the switch in format, more employees started reading the newsletter and talking about it. Employees also said that their family members enjoyed reading it as well.

Skills & Abilities:

Concept, Art Direction, Graphic Design, Page Layout, Illustration, Typography, Photography

Credits:

Marketing Director: Steven Meyers
Editor/Copywriter: Crystal Keels
Printer: Balmar — Falls Church, V