Client: MorganFranklin Corporation

Project Name:

Corporate Recruiting Rock Star Campaign
— "Discover Your Rock Star Potential"

Description:

MorganFranklin understands that its greatest asset is the people who work there. MorganFranklin values its employee’s success and holds them to high standards in order to reach the company's overall goal of "Surpassing Expectations." Many of MorganFranklin's client engagements are working in high-stakes situations, this is where they thrive, and they need employees who thrive in these situations, take charge and perform.

In order to communicate MorganFranklin's culture of a challenging environment where outstanding performance is encouraged, recognized and rewarded, we came up with the concept of the "Rock Star" Candidate. The campaign included signage, a trade show booth, an "All Access Pass" booklet (presented in a back-stage pass lanyard) and some director's chairs.

The image was chosen to give a first-person perspective of the "glitz and glamour' of working at MorganFranklin.

The campaign was a big hit at recruiting fairs held on college campuses. The booth stood out, created buzz and attracted potential recruits to come over and speak with the recruiters.

Skills & Abilities:

Campaign Concept, Art Direction, Graphic Design

Credits:

Marketing Director: Steven Meyers
Editor/Copywriter: Crystal Keels
Printer: Nomadic Display — Springfield, VA