Client: MorganFranklin Corporation

Project Name:

Courage is not Enough Magazine Ad

Concept:

The concept of this ad is that when running a business "Courage is not Enough." You can't run your business on phrases like, "Let's see what happens" or "I think so." You need accurate, available and timely information in order to make well-informed decisions about critical business issues.

Keeping with MorganFranklin's visual language of off the wall imagery, this ad was created in order to catch people's attention and put them into a situation where "Let's see what happens" and "I think I can" wouldn't cut it.

Skills & Abilities:

Campaign Concept, Art Direction, Graphic Design

Credits:

Marketing Director: Steven Meyers
Editor/Copywriter: Crystal Keels