Client: MorganFranklin Corporation

Project Name:

A-123 Invigorated Tradeshow Booth

Challenge:

Design a tradeshow booth that would catch people's attention and communicate a sense of relief for those involved in A-123 Compliance issues. The climate of A-123 within government agencies is "having your hair on fire" and/or " trying to drink from a fire hose" as every agency is required to comply with A-123 guidelines but there isn't enough time, money or resources within these agencies to do so.

MorganFranklin offered a way for these agencies to become A-123 compliant and wanted to educate them about focusing on areas where budgets had been established and working towards compliance in each seperate area.

Solution:

Combining the analogies of "having your hair on fire" and "trying to drink from a fire hose," and wanting to communicate a sense of relief from these dreadful fates we found an image that stuck with the established visual identity of MorganFranklin having off-the-wall tradeshow booths. The main goal here was to grab people's attention, get them talking and create a buzz.

Results:

The tradeshow went well and produced many leads. The booth grabbed people's attention and as they looked on employees working the booth were better able to engage onlookers in conversation.

Skills & Abilities:

Campaign Concept, Art Direction, Graphic Design, Illustration

Credits:

Marketing Director: Steven Meyers
Editor/Copywriter: Crystal Keels
Printer: Nomadic Display — Springfield, VA